Interview
With TAREQ SWENSON - OWNER + DESIGNER of Bounty Hunter
By Glenn Tillman
Tareq, how did you guys come with the idea to start a
company producing t-shirts displaying messages that shock,
stun and induce such deep introspection?
We never set out to shock or stun people when we started
Bounty Hunter. Even today, it's not a
motivating factor in our design process. Yeah, some of
our designs may appear over the top from
your own personal perspective, but if we had to take all
these different individual perspectives
into consideration every time we design something, what's
the point? It's your world we're
reflecting back at you, not one we made up and tried shocking
everyone with. In addition to all
that, we're a bunch of smart-ass misanthropes here too,
so at the end of the day we're not
terribly concerned with hurting people's feelings. Sometimes
it's more entertaining to be part of
the problem instead of being part of the solution.
Is there a coven of twisted ladies
behind the Ultra-Vixen shirts?
No. We just design shirts that bash men so we can get
laid by hardcore man-hating bull-dykes -
they like that shit. Mmmmm, lesbians...
What was the very first official Bounty Hunter
shirt?
The very first Bounty Hunter shirt was screened in Scott's
bedroom. It just said 'Bounty
Hunter' with three snub-nose .38 revolvers underneath.
Nothing too fancy, but it planted the seed.
Is there any particular "agenda",
philosophy or belief system that drives the creative process?
Our "agenda" is ultimately to sell a product. Our personal
politics are no ones business but
our own. If anyone was paying close enough attention to
some of the more drastic contrasts and
clashing ideas we've put forth over the past 8 years they'd
realize we're not in this to push a
belief system or a philosophy. Lean too far in any direction
and everyone gets comfortable and
thinks they have things figured out. Can't have any of
that, now can we?
Is there any public figure or
belief system that you especially like to target for attacks
and ridicule?
Nothing in particular comes to mind. Some "targets" may
appear to be sitting ducks, so to speak
- how hard is it to tear up religion? - but those tend
to be more satisfying because of the large
number of people affected. And remember, once the shirt
leaves our warehouse we're not responsible
for the person who decides to buy it and wear it. THEY
become the person making the statement
after they purchase the shirt, not Bounty Hunter. We have
to laugh at those ones, the ones that
call us names after they see someone else wearing one
of our shirts. Nice logic, dipshit.
Is there any topic, type of subject material
or illustration that you won't or wouldn't use?
Anything illegal would be an area we tend to avoid. Although
many people have insisted that a
lot of what we put on shirts SHOULD be illegal, it certainly
isn't. Besides that, if we have a
certain slant on something we'll go pretty much anywhere
for a good laugh or an insult.
Who comes up with all these great
ideas? Do you and your crew do them all "in house", or
do people sometimes send you ideas?
Both. Most of the designs are done in-house by myself
(Tareq), Scott and Tom. We have many
Bounty Hunter designs that were done by other people too.
We generally don't approach people for
designs but when something feels right and blends in with
the rest of the crap we won't pass it
up. Sometimes other people's ideas are just that, an idea
- then we go from there with the
visuals.
With the election year upon us, do you have
any ideas for skewering the President and/or John Kerry?
We threw a turd at George W. in our last catalog. Nothing
too "political" so to speak, but
again, sometimes those easy targets are irresistable.
Don't go looking for any democratic
endorsements anytime soon though, we're not that stupid
either. Our Bush shirt was our big
sell-out, man. We folded. I'd like to assume we won't
bother with anymore presidential hoo-rah
between now and the election, but who knows - the right
sentiment might cross our paths and we'll
have no choice but to set it out into the world.
I see your shirts on bands and
clubbers at every show I go to. Do you guys ever set up
a booth at metal fests, or is it all mail order and the
internet?
We do business all over the place. Lots of orders online
and plenty of retail businesses as
well all over the states and in other countries. We've
done a few of the music festivals but they
usually just turn out to be a waste of time. Everyone's
there is just trying to get buzzed enough
to enjoy the lame show and the last thing they wanna do
is go buy shit that doesn't have anything
to do with the bands they paid to see. Here's a good one...We
actually got kicked off the OzzFest
tour. No lie. The people who were selling our shirts at
those booths said they were getting too
many complaints from customers and parents. Nice. We weren't
quite sure how to take that when we
first heard it, but we just get a good chuckle out of
it now when it's mentioned. The shirts were
selling just fine, really well in fact, but that wasn't
the problem. Kicked off fuckin OzzFest -
the very same year Jack Osbourne was wearing various Bounty
Hunter shirts throughout the entire
first season of their mtv series. Go figure.
Do you ever come into work, check the order screen, and
find a surprise like an order from King Diamond, or, going
in another direction, an order from Hillary Duff?
We have quite a few "high-profile" customers but we don't
name names. And yes, when those
requests come in we're often surprised and sometimes even
excited. Sometimes we send them a shirt
with a note that says, "Did you ever know that you're
my hero?"
Any really strange orders over
the years, like an order for ten "I love a parade" shirts
from Tipper Gore?
Our strangest order is still probably from this big giant
fat gay guy that called in to order
our women's design that says "Fuck Men" screened on a
dozen triple-X men's shirts. He said they
were for him and his other fat gay friends and they just
absolutely loved the design! How do you
top that one?
Which Bounty Hunter shirt has
been the all time favorite best seller?
Our "favorite" shirts are usually the ones that don't
do very well with the customers. The
shirts that sell the most are generally a little more
"safe" and lack that certain sting that
makes a design have a little more personality. Best sellers,
a few would be "Do It", "Smack 'Em",
"Parade", "Que Pasa?" etc.
Any particular design sell a surprising number to overseas
customers without being an equally popular shirt here
in the States?
The Michael Jackson shirt, "Que Pasa?" is doing quite
well overseas with his trial pending and
all the media hooplah. Apparently the frenzy behind that
trial is out of hand in some countries.
We couldn't have asked for a better international commercial
for that shirt.
Have you guys ever caught any
grief for a shirt design? You know, like somebody threatening
legal action if you don't drop a shirt?
We've gotten bomb threats on our answering machine before.
Sounded like pissed off parents
that found our catalog in their kid's rooms or something.
We don't send our catalogs to minors
because of some visuals and language, but like everything
else kids aren't supposed to have,
they'll find it. No one has threatened us directly to
drop a design but one store back east
somewhere was told to take one of our shirts out of the
front window display or he'd take the
owner to jail. It was a cop that was threatening him.
I guess someone told the cop about a shirt
they thought was offensive (can't remember which one,
sorry) and he went and put the heat on the
shop until he took it down. Plenty of hate mail and retarded
(in a bad way) messages from idiots
talking shit on the answering machine.
Any particular person or organization
gone out of their way to bitch and moan about Bounty Hunter?
No, not really. Anyone that has stuck around long enough
to battle our amazing wits and
striking good looks usually crawls away in shame back
to their hole in the ground when we're done
with them.
Any particular plans or ideas
to enhance your market dominance of the moral impairment
industry? The label (BirdInHandRecords) is a great idea.
How about DVD's, books, video games?
One battle at a time. It takes all our strength as it
is to stay alive as an individual entity
in this world of corporate umbrellas. Very few companies
out there survive on their own for as
long as we have. We all dabble a little in various projects
that creep their way into the Bounty
Hunter mix from time to time, but for the most part we
stay focused and attend to making FUN
t-shirts best we can.
Thanks Tareq, your shirts are
inspiration to us all. |